Qualified Intelligence Mystery Shopper: QI MS
In these cases tests are carried out by test shoppers similar to a trained interrogator. This means that one test shopper can carry out more test shoppings (10-20-30 etc.). The advantage of the method is the lower cost than that of the Virgin Eye method, although no subjective element can be examined with this process as the experiences of the numerous test shoppings are mixed. This way unreal impressions are created which means we cannot refer to normal shopping situations.
- Test shoppings are made by trained shoppers. They get detailed training before the tests where they learn the relevant elements of the trade mark standards established by the customer.
- To avoid getting caught the trained test shoppers operate in their own cultural environment.
- Test shoppers are chosen nation-wide. One test shopper may carry out tests in various places.
- By employing trained testers we can only examine objective points of view.