Virgin Eye Mystery Shopper: VEMyS
- Test shoppings are not made by professionals. They are ranked as market research samples rather than professional researchers. During the so called ”Virgin Eye” tests implemented with the help of the everyday consumer we are able to mediate objective events, experiences and impressions towards our customers – as they are seen by the average customer.
- ”Shopper-mix” – which is elaborated on the basis of the demographic characteristics of your customers – represents the typical customers of your company.
- In case of nation-wide surveys it is possible to carry out each shopping with different test shoppers.
- The ”Shopper” carries out the test shopping without comprehensive training (which means that they get the minimum level of knowledge since the everyday customer is not a professional, although the basic information needed to successfully carry out the test shopping is provided).
The great advantage of the ”Virgin Eye” method is that – during the project – it records the experience of a few hundred different customers by creating a realistic shopping situation. This way we can ask for real impressions, subjective experiences and personal expectations with great accuracy.